According to Franchise Business Review, women own approximately 31% of all franchises. Even better, 88% of those entrepreneurs say they enjoy running their businesses.
While women make up almost a third of the franchise industry, under representation is still an issue. If you are eager to join the franchise ranks, learn how brands like AtWork are helping women break barriers to build thriving businesses.
Common Challenges Facing Women in Franchising
With franchising being a male-dominated industry, women often face hurdles when getting their businesses up and running. See how AtWork helps women in franchising overcome these challenges:
- Work-life balance: Balancing business ownership with family responsibilities continues to be a major challenge for women in franchising. That is why staffing franchises appeal to entrepreneurs who are seeking more flexibility. With a well-established business and a strong staff, franchisees can work toward semi-absentee ownership, enabling more time for their families and personal lives.
- Securing funding: Despite women making strides in entrepreneurship, they still receive less than 2% of all venture capital funding. However, with AtWork, you get access to a proven business model, which makes it easier to secure funding from banks. With a clear and credible business plan, lenders tend to be more forthcoming with loans.
- Lack of mentorship: Many industries still lack female representation at the top, leaving new owners without relatable examples or guidance. AtWork is changing expectations. The brand actively fosters peer collaboration, creating powerful support systems. Many women owners regularly connect to share insights, compare P&Ls, and workshop solutions—building a sense of community across all markets.
Why the Staffing Industry is an Obvious Choice
But what makes staffing a strong franchise idea for women? To start, it is a people-first business. It requires empathy, adaptability, and the confidence to juggle multiple priorities at a time.
Whether it is building trust with clients, guiding candidates toward the right opportunity, or leading a high-performing team, the day-to-day demands of a staffing franchise tend to align with the strengths and characteristics often noticed in women. It is not just about running a business—it is about creating meaningful connections and making a real impact.
Take Josephine Suryono, an AtWork franchisee out of Sacramento, California. She broke into a completely new market, building her business from the ground up. Now, she owns two top-performing AtWork franchises.
She is not the only success story. Many of our franchisees have built thriving staffing businesses using the AtWork business model. You can hear their stories through our featured owner testimonials.
Franchise with AtWork
AtWork is a top-rated staffing franchise with women making up more than half of its franchise owners. For over 30 years, the brand has been helping businesses with their staffing needs, matching qualified candidates to the right job postings. With almost 100 locations across the country, AtWork has plenty of open territories available for investment nationwide.
AtWork equips franchisees with comprehensive pre-opening training, top-notch ongoing support, and an award-winning business model—providing the tools and resources needed to build a strong and successful business.
To learn more about our franchise opportunity, contact us today. Once we have received your inquiry, we will be in touch to set up an introductory meeting.
