About This Year’s Location…

Gentle sea breezes beckon you to relax and stay awhile. Silky soft sand coaxes you to shed your shoes and stroll along miles of endless beach. Pier South Resort is enviably situated at the intersection where sand meets surf, giving you a front-row seat to the majestic beauty of the Pacific. Get inspired, grab a board and make some waves. Decadent surprises, served with jaw-dropping views, await you at our own Sea 180˚ coastal tavern restaurant. Wildlife watches with curious eyes as you explore the abundant trails looping through nearby protected habitats. All of this, nestled amidst the nature and beauty for which Southern California is so famous. Recharge your mind and body at one of the most lifestyle-friendly hotels in Imperial Beach. Here, you will feel like you are worlds away, while still being close to it all.

Learn more at: piersouthresort.com

Our room block at Pier South Resort is now full!

If you were unable to reserve a room at Pier South Resort, AtWork Group has also secured a group rate for the Loews Coronado Bay for our attendees and vendors!


About Loews Coronado Bay:

Perched on its own 15-acre peninsula, Loews Coronado Bay is a private oasis of tranquility, so prepare to relax in a place that encourages nothing less. From the moment you enter one of our stylish guestrooms or stunning suites, you’ll experience a feeling unlike any other. Here, spectacular sunsets begin where private balconies end. A visit to Loews Coronado Bay is a treat for the senses, from the soothing sounds of the ocean to the views of luxury yachts in the marina below. All 439 rooms and 37 suites are bathed in relaxing tones of sea-glass, and every inch is designed to put you totally at ease. Sweeping views from the Pacific Ocean to Coronado Bay and across to the beautiful lights of the San Diego skyline grace many of our windows, while other rooms overlook the lush grounds of the resort.

Whatever space you choose, your accommodations will be spectacular. So take some time to breath it all in. Loews Coronado Bay is an island oasis where the only morning rush is the one to the pool.


Click here to book your Loews Coronado Bay group rate for the 2017 AtWork Group Franchise Conference!


KEYNOTE SPEAKERS: Colette Carlson and Tom Erb

Tentative Agenda


11:00 a.m. – 1:30 p.m. – Franchise Advisory Council Meeting – INVITATION ONLY

1:30 p.m. – 2:00 p.m. – Break

2:00 p.m. – 2:30 p.m. – Welcome

2:30 p.m. – 3:30 p.m. – Opening Keynote with Colette Carlson

3:30 p.m. – 3:45 p.m. – Vendor Networking Break

3:50 p.m. – 4:45 p.m. – The FUTURE is Now / AtWork’s Tech Update

4:45 p.m. – 5:00 p.m. – Opening Day Closing Remarks w/ John D. Hall, Jr.



6:30 p.m. – AtWork Awards Dinner at Pier South’s Rooftop Restaurant



8:00 a.m. – 8:55 a.m. – Breakfast w/ Vendors

8:55 a.m. – 9:00 a.m. – Welcome & Opening Remarks

9:00 a.m. – 10:00 a.m. – Keynote DIscussion:  “The Changing Value Proposition of Recruiting” with Tom Erb

10:00 a.m. – 10:30 a.m. – Health Insurance Update with Gold Sponsor Essential StaffCARE

10:30 a.m. – 10:45 a.m. – Vendor Networking Break

10:50 a.m. –11:30 a.m. – Legal Dilemmas Facing the Staffing Industry w/ Becker Legal

11:30 a.m. – 12:00 p.m. – Franchise Advisory Council Update

12:00 p.m. – 1:30 p.m. – Lunch & Learn with TC Services—Legislative Trends: Understanding WOTC Tax Credits

1:30 p.m. – 3:00 p.m. – AtWork’s Annual GAME SHOW!

3:00 p.m. – 4:00 p.m. – Marketing & Social Media Panel Discussion w/ Scott Morefield & Ben Hubbard

4:00 p.m. – 4:15 p.m. – Vendor Networking Break

4:20 p.m. – 5:00 p.m. – Tackling the Latest Talent Trends w/ CareerBuilder

5:00 p.m. – 5:30 p.m. – Recruiter On-Boarding Toolkit Review w/ Tom Erb

5:30 p.m. – 5:35 p.m. – Closing Remarks



6:30 p.m. – 8:30 p.m. – Dinner on Imperial Beach



8:00 a.m. – 8:30 a.m. – Breakfast with Vendors

8:30 a.m. – 9:30 a.m. – ASA Legislative Update w/ Toby Malara

9:30 a.m. – 10:45 a.m. – AtWork’s Famous Round Table Discussions!  Topics TBA

10:45 a.m. – 11:00 a.m. – Vendor Networking Break

11:00 a.m. – 12:00 p.m. – Closing Keynote with Special Guest!

12:00 p.m. – Close / Box Lunch


Learn More About our Keynote Speakers

Colette Carlson

Tom Erb



Sunday – Dress comfortably for an afternoon of learning.  Dinner is Business Casual.

Monday and Tuesday Sessions:  Business Casual – Dress comfortably for a day of learning!

Monday Evening:  Casual – Dress Comfortably for an evening of fun on the beach!