Comparing Nextaff Franchise vs. AtWork
Are you looking for a way to harness your executive management skills while making a meaningful impact in your community? Owning a staffing agency enables you to put people to work. Explore the differences between two staffing firms: a Nextaff franchise and AtWork, to decide which brand is right for you.
Staffing Industry Analysts reports the U.S. staffing industry market value is projected to reach $189 billion in 2024, with growth forecasted to increase 5% in 2025. According to the American Staffing Association, businesses turn to staffing companies to gauge the fit before hiring, access more candidates, and fill positions quickly. Hiring temporary workers enables businesses to stay nimble as the market fluctuates or project loads shift.
Both Nextaff and AtWork are respected brands in the staffing industry with solid reputations. Nextaff was named a “Franchise Rock Star” by Franchise Business Review and AtWork won ClearlyRated’s “Best of Staffing Client” and “Best of Talent” awards, in addition to being included in Franchise Times’ Top 400 rankings in 2024.
To determine which franchise meets your financial and lifestyle goals, start with a side-by-side comparison of the brands.
| Nextaff* | AtWork* | |
| Franchise Fee | $49,000 | $45,000 |
| Initial Investment | $126,700 to $161,700 | $153,500 to $210,500 |
| Royalty Fee | 7.5%-9% | 7%-9% |
| Ad Fee | 1% | 0.5% |
| Territory | Defined by industry vertical | Defined by population |
| Unit count | 35 | 88 |
*Source: FDDs
While the two franchises require similar start-up costs, AtWork has a larger footprint with 88 locations nationwide.
How the Nextaff Franchise Stands Out
Staffing industry veterans Cary Daniel and James Windmiller debuted Nextaff in 2004 after selling another staffing firm they launched in 1998. Their new staffing firm was designed using a franchise business model to help drive growth. Nextaff also provides franchise fee discounts to veterans and current Nextaff employees.
The Nextaff franchise relies on a proprietary hiring process called X-FACTOR to ensure its franchisees match businesses with valuable talent. As part of its X-FACTOR strategy, franchisees build a custom recruiting, screening, and hiring process for each client.
Every Nextaff location has a large territory and specializes in one of the brand’s three core verticals: commercial, healthcare, or technology. Another Nextaff location may operate in the same area with a different vertical.
While AtWork focuses on staffing for the commercial sector, it does not limit its franchise owners from pursuing other industries. In that regard, each franchisee has a protected territory of 200,000 people. AtWork’s comprehensive focus helps drive profits. According to a FranData Bank Credit Report, Nextaff’s average unit profits grew by 3.7% in 2022, while AtWork’s jumped 26.7%.
AtWork: A Top Franchise That Works
AtWork’s focus on growth and ability to achieve success in today’s tight economy makes it a strong franchise choice. AtWork has added 26 locations over the past three years and has 18 under development. The staffing franchise reported a revenue growth during the second quarter, versus the prior-year period.
AtWork opened its doors more than 30 years ago and it puts 40,000 people to work each year. The staffing franchise has been helping local entrepreneurs launch successful businesses since 1992. AtWork’s franchise structure provides a proven revenue stream with high growth potential.
Here’s what separates AtWork from the competition:
- High revenue potential ― the average gross revenue for 76 franchised locations in 2023 was $3.3 million.*
- AtWork keeps advertising and royalty fees low to put money back in the pockets of local owners.
- Full in-house accounting services, including payroll funding and processing.
- Franchisees can take advantage of lucrative tax credits like the work opportunity tax credit for employers who invest in American job seekers who face barriers to employment.
- The staffing firm is the employer of record for businesses across the country.
- AtWork provides strong field support and a robust technology stack.
- AtWork was recognized by Staffing Industry Analysts as one of the Largest and Best Staffing Firms to work for in the U.S., and they received ClearlyRated’s Best of Staffing®️ award for client and talent satisfaction. AtWork also secured a place on Franchise Business Review’s Top 200 Franchise ranking for six years in a row, and the staffing franchise is also ranked in Entrepreneur’s Franchise 500, Franchise Times’ Top 400, and Entrepreneur’s Top Franchises for Diversity, Equity, and Inclusion.
Ready to Get Started?
To open a business in the lucrative staffing industry with a powerhouse brand, get started by filling out AtWork’s franchise inquiry form and someone from the team will be in touch.
*See FDD for details.
