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Motivating employees isn’t the easiest thing to do. Different people will obviously respond to different types of motivation, with some preferring perks such as working remotely or a great benefits package, and some being motivated by a higher salary. However, one method of motivation that can easily be overlooked is often one of the most important: company culture.

According to a recent survey by Glassdoor of more than 5,000 adults in the U.S., U.K., and Germany, an astounding 56% of workers ranked a strong workplace culture as being more important than their salary. Additionally, 3 out of 4 workers stated that they’d consider a company’s culture before even applying for a job there. Let that sink in.

Though it’s always wise to invest in your workforce via an adequate salary and benefits package, this survey confirms that an investment in culture should be made as well. This may not even be monetary. A company’s culture starts with its leadership, and there are a number of ways to ensure that employees are working in an environment in which they feel like a valuable part of the team, without dropping a lot of cash.

If you’re on the hunt for all-star employees that value a company’s culture, AtWork can help. Visit AtWork.com/locations to contact a branch near you today!